Marketing your business is not only key to your growth, but your very survival. It is how you’ll set yourself apart from your competition, get customers, land investors and even connect with the best talent to drive your future expansion.

The results won’t just come by chance. You have to create a foolproof marketing plan, put in the work and test, track, iterate and repeat until you get things right.

Here are some marketing strategies for your start-up to help you on your way to success:


Develop a Marketing Plan

Before you start, you need a comprehensive marketing plan formulated for achieving your objectives. This blueprint gives an organization an edge over its competitors, guides the development of products with the best profit-making potential, informs pricing and determines the marketing budget

When developing the strategy, you need to outline your goals, audience, unique service proposition, platforms to employ and budget. All these should be backed by research.

Ask yourself: What do you want to achieve? Who’s your target audience? What unique thing are you offering your customers such that they will choose you over your competitors? Who are those competitors by the way? And how much will you spend on marketing to achieve your desired ROI?


Get a Website

Websites are versatile marketing tools that work around the clock; helping you showcase your products or services and inform visitors ahead of converting them into leads and customers. They also generate trust – especially for startups – as your entity is seen as legitimate when you have a good online presence.

The website should be optimized for search engines to enable you to appear at the top of searches by high-intent traffic. You can also integrate chat platforms to engage prospects in real-time and offer customer care services.



Email marketing is an effective way to reach a wide range of audiences, build a relationship with them, educate them and inform them of new products, important news and milestones of your start-up. This establishes brand recognition, boosts sales and increases customer retention.

To run effective email campaigns, build your email list through collecting emails on your website, joining professional bodies and attending events.

It is also important to produce high-quality newsletters with compelling subject lines and interesting content. Most importantly, slide in your products or services and customer testimonials with catchy call-to-action buttons.


Social Media

As social media usage worldwide continues to grow – reaching more than 2.4 billion people – so does the importance of incorporating social media marketing for your startup.

Posts on Facebook, Instagram, LinkedIn, Twitter and even WhatsApp help you to quickly communicate with your friends, family and customers – wooing them to buy stuff and share your offers with their followers. The posts should feature catchy content – chief of all user-generated content – and be accompanied by captivating graphics.

Things get serious when you run ads that target people by demographics, location, interest, keywords, professions, other accounts they follow and keywords they use; so don’t forget to set aside some money for advertising.


Content marketing

Nothing gets traffic through the door like informative blog posts, articles, videos, podcasts, and infographics. It’s interesting how making your content less promotional brings in more actual sales.

Indeed, a Hubspot study revealed that businesses that blog witness their monthly leads rise by 126% more than those who don’t.

Besides being a cost-effective marketing tactic, providing relevant, valuable information that people care about and want to engage with establishes your start-up as an authority worthy of your customers’ trust and helps search engines rank your website higher.


Offline Promotion

Don’t focus on online so much that you forget the good, old-fashioned, tried and tested offline marketing activities.

Go where your customers are, make a great first impression, shake hands and offer them business cards, brochures, pamphlets and flyers with information about your services.

You might also want to hand out coupons, roll out loyalty programs, offer free trials and give gifts to early adopters to make them feel privileged and encourage them to pass the word around.



Events are free opportunities to boost brand awareness about your start-up, find new leads, explore new business partnerships and land some investors. You may also meet peers you can bring in as co-founders or executives as your company grows and get to know industry leaders whom you can bounce ideas off and get their help in lobbying should need be.

Additionally, there’s free press that comes with events and every chance to expand your social network.

When you can, organize your own events and workshops to establish yourself as a thought leader and place your company as an authority in its space. Keep in mind that Lattice Community offers members event space that can host up to 30 people seated in the open workspace and up to 50 seated conference style.


These are just some marketing strategies for your start-up to grow. Keep going as you focus on what works, what has the highest impact and what’s cost-effective. Keep learning too, and you will get it right soon.


Lattice Community wishes you all the best in your start-up journey. We support people like you and companies like yours with a great co-working space and private offices that offer all the benefits of a conventional office with none of the hassle.


Contact us today.